Year 2 University Product Managements notes

Culture  Video: 1. Power / Distance – relationship with power in society  2. Individualism / Collectivism – the “we” versus the “I”  3. Masculinity / Femininity – Level of competition in the culture  4. Uncertainty Avoidance – how some cultures deal with uncertainty  5. Long Term Orientation – managing tension between tradition and the future  6. Indulgence – how indulgent people are, versus restrained

Product Manager -“A product manager is the person who identifies the customer need and the larger business objectives that a product or feature will fulfil, articulates what success looks like for a product, and rallies a team to turn that vision into a reality. ” (Atlassian Web Site) _____________________________________________________________________________________ 3 out of 4 products that hit the ground have no customers (Osterwalder 2010) Many firms are building products / services that no-one wants or needs A lot of companies are very bad at innovation (Google, google glasses/ a lot of failures for their 5 successors) -Google maps -Google search -Android -Chrome -Cloud Innovation is hard  Meta - Portal, FB Platform, Metaverse (failing or in demise) ___________________________________________________________________________________ ___________________________________________________________________________________ All innovations need to be fully met with features that users ...

Poor scope statements  I need a PRETTY BIG WEBSITE which works on everything, that people can use to BUY STUFF  i need it QUICKLY and its got to look absolutely AMAZING  I can pay about 5K GIVE OR TAKE  i want it to accept all credit cards and CRYPTO. Ive got to be able to update the pages MYSELF  This is a massivley ambitious and ambiguous project scope. Our job as Pm would he to ask the tricky questions and narrow the job down  Better scope statement  I need an e-commerce website built upon (platform) with a. Initial agreed 100 pages developed before the deadline  Scope Creep , PMBOCK, 2008  Adding features and functionality without addressing the effects on time will bloat a project and could result in project failure. Got to learn to say NO ——————————————————————— How does it happen? • Client has unfiltered access to team – asking for favours. • Lack of clarity / detail during kick-off – assumptions are made about the size and features of...

Last Week: Leadership management Leadership - persuasion  Management - complexity  Your styles and values that relate to how you would act as a product manager  ----------------------------------------------------------------------------------------------------------------------------- Risk Management Aims and Objectives: -Probability and impact  -How likely a risk is to happen  -and the damage to the product  -Understand risks in a product management environment and know how to plan for the risk (Plan B, C, D, Etc.) -Evaluate risks and when they escalate -Understand the risk register artefact "An uncertain event or condition, that if it occurs, has a positive or negative effect on the projects objective"                                                                        ...